Work & Commercial Outcomes

JAAN is built around ownership and accountability. We join brand strategy, website experience, and growth execution under one plan and one owner, so the work compounds instead of fragmenting across suppliers. You get a clear commercial direction, tighter decision-making, and a system that performs, not just deliverables.

Premium and luxury brands in fashion, beauty, lifestyle, and wellness that care about craft, margin, and long-term brand equity. Most clients are founder-led or led by a small senior team, and they want a partner who can upgrade the brand world while also improving conversion, CRM performance, and paid and organic efficiency.

Most commonly: unclear positioning and offer structure, a website that looks good but does not convert, weak proof and narrative, inconsistent creative output, underperforming SEO, inefficient paid spend, and CRM that is not lifting repeat rate or LTV. We fix the system end to end so acquisition and retention both improve.

Both. If you need a clean reset, we run a defined build phase to create the brand and conversion foundation. If you want sustained growth, we stay on to run the engine through testing, content, CRM journeys, SEO, performance creative, and weekly trading reviews tied to outcomes.

A focused conversion rebuild typically runs 4 to 8 weeks depending on complexity, platform, and how quickly approvals land. For Shopify builds, we prioritise clear IA, proof, and offer hierarchy first, then CRO mechanics, then launch-ready measurement so the site is improving from week one.

Yes. We can lead the plan and direction while integrating your internal resources, or we can own execution where you need speed and consistency. The key is clarity on who owns decisions, measurement, and weekly priorities, so work does not stall or duplicate.

It depends on scope, speed, and how much we are owning. Most projects sit between a defined build phase and an ongoing growth partnership. If you share your current revenue range, key channels, and what is not working, we will recommend a structure that matches the opportunity, not an inflated scope.

We track what matters commercially: conversion rate, qualified enquiry rate, CAC, MER, pipeline quality, repeat rate, LTV, and revenue contribution by channel. You get reporting that ties decisions to outcomes, not vanity metrics. Creative and brand work is judged by clarity, consistency, and how well it converts at key moments.

Yes. Many brands prefer quiet builds and confidential performance work, especially around launches, NPD, repositioning, or recovery from a previous supplier. We can also keep case study visibility private and only share proof in a closed conversation.

Start with a working session. We review your current brand and funnel, identify the highest-leverage fixes, and map the plan across brand, website, and growth. You will leave with priorities, a recommended pathway, and a clear definition of success for the first phase.