JAAN Studio

PR Agency London: Design-Led Public Relations for Premium Brands

Most London PR agency retainers fail for one reason: press sits in a separate lane to brand, website and conversion. You might secure coverage, but it does not compound into demand, enquiries, and commercial momentum.

JAAN Studio is built differently. We treat PR as an authority and trust layer inside The System, informed by proof from Work, then delivered through one integrated owner model across brand, web, content and growth. That is why PR performs better when it is connected to Services that shape the message, sharpen the experience, and turn attention into action.

If you are also comparing an integrated marketing agency in London, a marketing studio, or a brand studio approach, this page will help you choose the right PR model for a premium business and map exactly what “good” looks like.

Book a discovery call View work Explore JAAN
Proof and outcomes
Featured in Forbes and The Guardian (founder story and brand authority).
Featured in Business of Fashion (BoF) and TheIndustry.fashion (category credibility, not generic agency PR).
National media coverage secured in The Sun and The Mirror.
World Retail Congress speaking slot earned through narrative authority and industry positioning.
View work
Choose the fastest route
Work
See outcomes and standards.
Services
Scope, options, and delivery.
The System
How brand, web, growth, and measurement connect.
Discovery Call
Diagnose the bottleneck and map first moves.
Explore JAAN
Main site, positioning, and entry points.
Contact
Direct route if you already know what you need.

At a glance

  • London PR strategy built from your Brand World and positioning
  • Press angles designed to drive authority and qualified demand
  • Founder and leadership profiling, not generic “thought leadership”
  • Press kit, messaging, story assets, and media-ready materials
  • Targeted outreach and relationship-led pitching
  • Content that supports both coverage and conversion
  • Measurement built around enquiries, pipeline, and commercial outcomes

PR that builds authority, then turns it into demand

If you are searching for a PR agency in London, you are usually trying to solve one of three problems: you need credibility fast, you need a narrative that premium buyers understand, or you need attention that results in enquiries, not just mentions. The issue is that most PR retainers run in isolation. Coverage is treated as the output, while the business still struggles to convert because the message, proof, and website experience do not match the story.

JAAN is a marketing studio in London built on one principle: when brand, web and growth are owned together, performance compounds. PR works best inside that model. It sits alongside your Brand Studio foundations, it supports conversion through your website experience, and it amplifies growth when paired with an integrated marketing agency London approach.

Why most PR fails for premium brands

  • No clear angle architecture: a vague “brand story” is not a pitch strategy.
  • Weak proof: premium press needs credibility signals, not generic claims.
  • Disconnected website: buyers click through, then bounce because the experience is not aligned.
  • Spray-and-pray outreach: high-volume pitching damages relationships and wastes months.
  • No compounding plan: coverage is not converted into content, sales assets, and demand pathways.

A strong PR programme is built on positioning, proof and precision. That is why our PR work is anchored in The System, and validated through the standard you can see in Work.

What a modern PR agency in London should actually deliver

For premium brands, PR is not just press. It is authority design. It creates third-party validation that reduces perceived risk, increases trust, and makes every other channel convert better. A serious London PR programme should create:

  • Clarity: narrative pillars and angles that make the brand easy to understand.
  • Legitimacy: proof signals that stand up under scrutiny.
  • Access: relationships and targeting that reach the right editors, not the biggest lists.
  • Compounding visibility: coverage that turns into ongoing content, not a one-week spike.
  • Commercial momentum: a pathway from attention to enquiry, via a credible site and offer.

The JAAN approach to PR and communications

We deliver PR like a studio, not a silo. That means we build the message, the assets, the site modules and the conversion path so the press story has somewhere strong to land. If you only need PR, we can scope it cleanly. If you need the wider system, we build it in the correct order through Services.

1) Narrative pillars, angles, and news hooks

We create a structured narrative system. Not a single “brand story”, but a set of angles that are repeatable and relevant to different publications and moments. This includes commentary lanes, founder positioning, product or service storylines, partnership angles, and timed hooks that make outreach smarter.

2) Press kit and media-ready assets

Strong PR is often blocked by missing materials. We build the assets that make it easy to say yes: brand boilerplate, founder bios, Q&A, talking points, imagery guidance, and supporting proof. We also ensure the story is consistent with what buyers see on your website. If your site needs a conversion reset, explore Web Design Agency London.

3) Outreach built on targeting and relationships

We build target lists with intent, then pitch with relevance. This is not volume spam. It is relationship-led outreach supported by credible assets and an angle system that gives editors real reasons to engage.

4) Amplification so coverage compounds

Press is an input. We convert it into on-site credibility modules, social proof, email content, and sales materials. When PR is connected to your demand engine, it keeps paying you back. If you want PR integrated with paid and organic growth, see Growth Agency London.

PR for fashion, beauty, wellness, lifestyle and property

PR works differently by category. A premium fashion brand needs cultural positioning and product narrative. Beauty and aesthetics require trust, results, and credibility. Wellness needs responsibility, ethics, and clarity. Lifestyle needs taste, identity and community. Property needs legitimacy, track record and investor confidence. That is why we build category-specific PR thinking across:

How we measure PR properly

We care about visibility, but we optimise for commercial signals. That includes enquiry quality, inbound intent, and trust indicators that make sales easier. PR should improve how your website converts, how your outreach performs, and how quickly the market understands your value.

Selected proof and credibility

JAAN’s work spans premium wellness, fashion, homeware and beauty. If you want to review outcomes, case studies and the standard we build to, explore Work. If you want to discuss PR as part of a wider commercial system, start with Discovery Call.

Next step

If you want a PR programme that builds authority and converts into demand, we should start with a short diagnostic and decide the correct sequence: PR-only, or PR integrated into your Brand World, website and growth engine.

Book a Discovery Call or contact JAAN.

If you want this solved quickly

Most marketing problems are decision-journey problems. We tighten positioning and proof, rebuild the conversion path, then run growth with measurement so learning compounds.

Book a discovery call View work Explore JAAN Services

What’s included

  • PR and communications strategy, positioning-led
  • Narrative pillars, angles, and news hook architecture
  • Media list building and outreach plan
  • Press kit: brand story, founder bio, boilerplate, Q&A, assets
  • Press release and announcement copy (when genuinely newsworthy)
  • Editorial calendar and commentary opportunities
  • Founder and leadership profile assets (LinkedIn, bio, credentials)
  • Partnership and platform pipeline (events, podcasts, communities)
  • Coverage amplification plan across web, social, email
  • Reporting dashboard and next actions every month

Process

  1. 1. Diagnose and reset
    We review your current narrative, proof, website experience, and visibility so PR has something credible to land on.
  2. 2. Build the angle system
    We create narrative pillars, story angles, and a hook bank that makes pitching repeatable without sounding generic.
  3. 3. Create media-ready assets
    We produce the press kit, founder profile, brand story, and supporting content so journalists can say yes quickly.
  4. 4. Outreach and relationship lane
    We build the target list, pitch thoughtfully, follow up properly, and prioritise relationships over volume spam.
  5. 5. Amplify and compound
    We turn coverage into content, site modules, email sequences, and sales assets so it drives conversion, not just vanity.
  6. 6. Measure commercial lift
    We report on visibility and response, but we optimise around enquiries, pipeline quality, and demand signals.

FAQs

What does a PR agency in London actually do?
A PR agency builds authority for your brand through narrative, media relationships, pitching, and communications planning. The best PR connects coverage to trust, demand, and conversion. If your PR is disconnected from your site and message, it rarely compounds. JAAN runs PR as part of a single system across brand, web and growth. See The System.
Do you guarantee press coverage?
No serious PR agency London partner should guarantee coverage. We can guarantee the quality of strategy, assets, targeting, and outreach cadence. Outcomes depend on newsworthiness, timing, and editorial decisions. Our goal is to build a repeatable authority engine, not one-off spikes. For proof of capability, explore Work.
How is PR different from marketing?
Marketing creates demand through channels like content, paid media, and conversion journeys. PR builds trust and authority that makes marketing convert better. Most premium brands need both, but they work best when owned together. If you are comparing models, see Marketing Agency London and Marketing Studio London.
Is PR worth it for a premium brand?
Yes, when your positioning is sharp and your website experience is credible. Premium buyers look for proof and legitimacy, and PR helps create that. If your fundamentals are not in place, we often start with the Brand World and web foundations first. Explore Brand Studio London and Web Design Agency London.
How long does PR take to work?
You can see early responses in weeks, but meaningful authority usually compounds over 3 to 6 months. The timeline shortens when you already have strong proof, clear positioning, and a conversion-ready website. That is why we connect PR to the wider system. Start with Discovery Call.
What types of businesses do you work with?
We work with premium operators across fashion, beauty, wellness, lifestyle and property, where authority and perception directly affect conversion. If you want an industry-specific approach, explore Fashion, Beauty, Wellness, Lifestyle, and Property.

Book a discovery call

Tell us what you are building, what is not working, and what outcome you want. We will come back with a clear plan and next steps.

Book a discovery call View work Services Home Contact
Discovery call Work